Assore's MineForGood: Setting the Gold Standard for Employee Volunteering Platforms

In the world of corporate social responsibility (CSR), Assore has just raised the bar with the launch of their employee volunteering platform, "MineForGood." Their launch doesn't just represent another tick in the CSR box - it showcases how thoughtful implementation of best practices can transform workplace giving into a thriving culture of purpose and impact.

Leadership That Leads by Example

Assore understood that meaningful change starts at the top. Their executive team didn't just approve the platform - they championed it. Senior leadership was actively involved in the launch. This visible commitment sent a powerful message throughout the organization: giving back isn't just encouraged - it's part of Assore's DNA.

Communication That Connects

Assore implemented a multi-channel communication strategy that left no employee behind. Their approach included:

• Beautifully crafted desk drops directly inviting employees to the launch event
• Strategic placement of information on the company intranet and email newsletters
• Eye-catching branded materials with clear, action-oriented messaging

Incentives That Inspire Action

Assore recognized that initial momentum requires more than just goodwill. Their incentive program included gifts for the first 90 employees that registered and attended the launch event.

An Interactive Launch Event That Engaged Hearts and Minds

The centrepiece of Assore's launch was an interactive event that brought the platform to life. Assore created a beautifully decorated "Giving Marketplace" where employees could:

• Meet representatives from Cause partners.
• Learn how to use the platform through guided demonstrations.
• Participate in engaging activities to win donations to one of 3 Causes.

This hands-on approach allowed employees to experience the joy of giving firsthand while familiarizing themselves with the platform's capabilities.

The Results: A New Benchmark

Implementing these tactics resulted in over 50% of employees registering within 1 day.

Assore recognized how leadership, communication, incentives, and experiences work together to create a self-sustaining ecosystem of giving.

For companies looking to launch or revitalize their own volunteering platforms, Assore's approach offers valuable lessons in how thoughtful implementation can turn corporate giving from an obligation into an opportunity—one that benefits employees, communities, and the company itself.